How Cake can help
We help clients with end-to-end research or we give them a bit of help where they need it most. Here’s a flavour of the questions we get asked:
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To grow, you need to truly understand your market. We can help you get to know your current audiences and identify and size your potential audiences, in real terms. Start focusing your efforts on the people who matter most and can help you realise your growth objectives.
Ask us about our work with a much loved multi-arts organisation and how we helped them understand the needs of a new audience in an emergent and rapidly growing art form!
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Your brand is the promise you make to your target audience and your reputation is the reality of whether you deliver on that promise over time. We can help you understand what you’re saying and how you’re delivering, whether it’s a an ad hoc health check or a regular brand tracking programme, you’ll see exactly how you’re perceived and understand what you need to dial up (or down) to help you go from strength to strength.
Ask us about our bespoke brand health programmes, including our partnership with a UK start-up who turned into a global player in personal care!
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Before you invest in a new product, service or fund-raising initiative, you need to know if it’s going to resonate with your audience and deliver on your ambitions. We can help you identify what’s a winner and what needs more work, so you can polish and prioritise before you move forward. We want you to make evidence-based decisions about budget and resources with total confidence.
Ask us about our work with a global soft drinks manufacturer and how we helped the brand team to understand product potential in new markets, enabling them to develop an effective and targeted launch plan.
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Whatever your call to action, we can test claims and copy to see what works hardest to nudge your audience in the right direction. You’ll walk away with a clear understanding of what to say to best effect.
Ask us about how we helped a household name in healthcare validate and prioritise product claims for a knock-out retailer sell-in story.
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Our CEO (Chief Eating Officer) was formally trained in global research agencies so she’s got skills! She’s always happy to share the tricks of the trade and that includes creating bespoke training to help others gain confidence and learn best practice in areas related to insight and impact. Whether it’s creating a brief that’s on point, gathering high-quality data that stands up to scrutiny or managing external partners, she can help enhance your skills so you can lead with confidence.
Ask us about how we have helped junior insight professionals boost their skills in research approaches and design.
Not sure what question you need to ask?
Let’s chat
