Cake & friends
The people behind the cake

Samantha Rogers is Research Director (and founder) at Cake, as well as chief cake-maker.

She brings over 22 years of research experience from agencies such as Research International, Synovate and Four Eyes Research.

She's passionate about quant research and she's lucky enough to have worked with some amazing clients over the years - from established well-loved brands and charities through to new kids on the block trying to make a name for themselves.

Samantha feels very strongly that great quant research should be accessible to everyone, whether budgets are big or small.

When it comes to data collection, Cake works with fieldwork agencies that we've known for years; they're trusted partners who have the same high standards as Cake.

Cake also works with a statistics guru when
we need to take analysis to the next level;
a firm friend of Cake who keeps the story
clear and simple even when the maths gets
a bit complicated!