Cake & friends
The people behind the cake

Samantha Rogers is Research Director (and founder) at Cake, as well as chief cake-maker.

She brings over 20 years of research experience from agencies such as Research International, Synovate and Four Eyes Research.

She's passionate about quant research and she's lucky enough to have worked with some amazing clients over the years - from established well-loved brands and retailers to new brands who are making a name for themselves.

Samantha feels very strongly that great
quant research should be accessible
to everyone, whether
budgets are big or small.

When it comes to data collection, Cake works with fieldwork suppliers that we've known for years; they're trusted partners and we work closely with them to deliver a high-quality survey experience.

Cake also works with a statistics guru when we need to take analysis to the next level; a firm friend of Cake who keeps the story clear and simple even when the maths gets a bit complicated!